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Posts by Kim Malcolm & Kelsey Sullivan

Temporary Test Blog Advertising
AdMiration feature: Nike’s “So Win.” and NFL’s “Flag 50”
February 20, 2025
For this week’s AdMiration feature, we looked at consumer response to the empowering Nike “So Win.” and NFL “Flag 50” ads. Both of these spots were released during this year’s Super Bowl LIX, one of ...
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Temporary Test Blog Advertising
AdMiration feature: Budweiser's "First Delivery"
February 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Budweiser’s “First Delivery” ad. The ad was pre-released ahead of Super Bowl LIX and is part of their campaign leading up to the ...
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Temporary Test Blog Advertising
Super Bowl LIX advertising awards
February 13, 2025
For this week’s AdMiration feature, we’re taking a break from our regular coverage of individual ads to celebrate some of the winning ads from Super Bowl LIX! Based on our research conducted with ...
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Temporary Test Blog Advertising
Why love and laughter score more touchdowns in Super Bowl ads
January 30, 2025
For this week’s AdMiration feature, I’m taking a break from our regular celebration of individual ads for more Super Bowl coverage. This week, I’d like to explore the power of strong emotion in Super ...
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Temporary Test Blog Advertising
AdMiration feature: Dunkin's "Shake That Ess"
January 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s "Shake That Ess" ad. The ad is part of their campaign with 2024’s breakout artist Sabrina Carpenter to promote the ...
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Temporary Test Blog Advertising
AdMiration’s best ads of 2024
December 12, 2024
In honor of concluding our first year of the AdMiration series, we wanted to call out and celebrate the top five ads we’ve seen this year from the US and UK. In AdMiration, we always show the sales ...
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Temporary Test Blog Advertising
AdMiration feature: The UK’s top supermarket Christmas ads 2024
December 5, 2024
For this week’s AdMiration feature, we looked at consumer response to several UK supermarket Christmas ads, from the likes of Aldi, Marks & Spencer, Asda, Tesco and more. These ads are all part ...
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Temporary Test Blog Advertising
AdMiration feature: Aldi’s "Get into the Christmas Spirit with Kevin the Carrot"
November 21, 2024
For this week’s AdMiration feature, we looked at consumer response to Aldi’s "Get into the Christmas Spirit with Kevin the Carrot" ad. The ad is part of their 2024 Christmas campaign, which features ...
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Temporary Test Blog Advertising
Zappi Amplify: A better, consumer-centric ad development system
April 17, 2024
Every brand wants to create great ads. In a highly competitive world, great advertising plays a key role in ensuring your brand is more likely to come to mind and be chosen (versus others) at key ...
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Temporary Test Blog Advertising
Why researching ads early and often makes all the difference
January 29, 2024
There’s a lot of benefits to starting early. More often than not, the earlier you get on board with new technology, the better positioned you are in the long run. The same goes for consumer insights. ...
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