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AdMiration feature: Pillsbury’s “Big Biscuits”
October 2, 2025
For this week’s AdMiration feature, we looked at consumer response to Pillsbury’s “Big Biscuits” ad, part of the brand’s latest campaign to announce that its biscuits, crescent rolls and cinnamon ...
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AdMiration feature: Tootsie Pop's “How Many Licks”
September 25, 2025
For this week’s AdMiration feature, we looked at consumer response to Tootsie Pop's “How Many Licks" ad, which introduces a refreshed version of the brand’s 1970s classic commercial. Read on to get ...
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The brand analysts guide to smarter creative testing
September 24, 2025
Brand analysts face growing pressure to deliver creative results fast As a brand research analyst, you’re in the hot seat. CPG marketers are pouring billions into digital channels with an expectation ...
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AdMiration feature: Just Eat’s “Every Neighbour Got Their Flava”
September 18, 2025
For this week’s AdMiration feature, we looked at consumer response to Just Eat’s “Every Neighbour Got Their Flava” ad, which promotes the brand's on-demand delivery app and stars R&B artist Craig ...
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Consumer confidence in the financial sector is at an all-time high: Here's how to build and retain brand trust
September 17, 2025
Consumer trust in the financial sector is on the rise. And brand analysts face increasing pressure to act quickly and effectively to nurture and maintain it. From proving ROI to responding agilely to ...
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Telecom brand analysts have bigger budget—and more pressure to justify ad spend
September 15, 2025
You’re a brand research analyst at a telecommunications company. You work with complex, multi-channel campaigns across broadband, wireless and bundled services in a regulated market with high ...
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Navigating the measurement gap: A guide for QSR analysts
September 10, 2025
With inflation on the rise, consumer spending is down and many QSRs (quick-service restaurants) are seeing declining customer traffic. The pressure is on analysts to support effective AI-driven ...
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AdMiration feature: The Farmer's Dog “The Jump”
September 10, 2025
For this week’s AdMiration feature, we looked at consumer response to The Farmer’s Dog “The Jump” ad, which promotes the brand's line of fresh, personalized dog food. Read on to get our 3-2-1 ...
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The CMO playbook for QSR advertising in 2025
September 9, 2025
Quick-service restaurants (QSRs) have long thrived on volume, getting as many people in the door (or through the app) as possible. But in today’s market, volume alone isn’t enough. Consumer ...
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How CMOs can turn retail media spend into predictable, incremental growth with 60% more accuracy
September 5, 2025
For CMOs, ballooning media spend budgets raise four urgent questions: How can you prove ROI? Are you able to react fast to change? Are you able to stay consistent while personalizing? Can you scale ...
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