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Temporary Test Blog Advertising
AdMiration feature: Waitrose’s “The Perfect Gift"
November 20, 2025
For this week’s AdMiration feature, we looked at consumer response to Waitrose’s 60 second version of “The Perfect Gift," a romcom movie-style trailer for their official four minute long Christmas ad ...
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Temporary Test Blog Advertising
AdMiration feature: L.L.Bean’s “Invited to the Holidays Since 1912"
November 13, 2025
For this week’s AdMiration feature, we looked at consumer response to L.L.Bean’s “Invited to the Holidays Since 1912" ad, released just ahead of the holidays as part of their 2025 Christmas campaign. ...
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Temporary Test Blog Advertising
Influencer-led vs. brand-led content: What’s working in advertising today?
November 12, 2025
Advertising today has many paths it can go down. One of the bigger questions right now is whether to run a brand-led creator campaign or partner with influencers for your next initiative. On one ...
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Temporary Test Blog Advertising
Football ad strategies that score
November 10, 2025
Why should your next ad campaign be in the football stadium? The average NFL regular season game boasts an impressive viewership of around 18.58 million viewers per game across TV and digital ...
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Temporary Test Blog Advertising
AdMiration feature: Asda’s “A Very Merry Grinchmas”
November 6, 2025
For this week’s AdMiration feature, we looked at consumer response to Asda’s “A Very Merry Grinchmas” ad, which promotes the brand's promise of reasonable store pricing, even during the holiday ...
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Temporary Test Blog Advertising
AdMiration feature: M&M's "Horrific & Delicious"
October 30, 2025
For this week’s AdMiration feature, we looked at consumer response to M&M’s "Horrific & Delicious" ad, which promotes the brand's limited edition Halloween mix just in time for trick or ...
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Temporary Test Blog Advertising
From awareness to sales: How influencers drive growth for CPG brands
October 28, 2025
Introduction: The collision of CPG and the influencer economy Over the past decade, influencer marketing has evolved from a niche social media tactic into an expected $32.5 billion global industry in ...
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Temporary Test Blog Advertising
AdMiration feature: Nature Valley's "Jealousy"
October 23, 2025
For this week’s AdMiration feature, we looked at consumer response to Nature Valley's "Jealousy" ad, part of the brand’s new “We Make Nature Delicious" campaign, which showcases their portfolio in a ...
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Temporary Test Blog Advertising
AdMiration feature: Dove's “Change the Compliment”
October 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove's “Change the Compliment” ad, released for International Day of the Girl, which urges people to change how they approach ...
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Temporary Test Blog Advertising
AdMiration feature: ChatGPT’s “Pull Up”
October 9, 2025
For this week’s AdMiration feature, we looked at consumer response to ChatGPT’s latest “Pull Up" ad in comparison to the brand’s “The Intelligence Age” ad, which aired during the Super Bowl earlier ...
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