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Temporary Test Blog Advertising
AdMiration’s top 20 ads of 2025
December 18, 2025
It’s that time of year again! Time to celebrate the top ads we've researched through the year. To create our list of the top 20 ads, we combined the sales and brand impact scores of each ad we ...
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Temporary Test Blog Advertising
Top 5 themes from holiday ads in 2025
December 17, 2025
Holiday advertising has long been a proving ground for brands, setting the tone for how they show up at one of the most competitive times of the year. This year was no exception, with clear creative ...
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Temporary Test Blog Advertising
The new Super Bowl playbook: Real-time data and rapid creative optimization
December 12, 2025
The Super Bowl is one of the biggest stages in advertising in the US, but most brands still treat it like a one-night performance. They air the ad, watch the reactions roll in, then wait for a long ...
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Temporary Test Blog Advertising
AdMiration feature: Keurig's "You Deserve Great Coffee Without the Grind"
December 11, 2025
For this week’s AdMiration feature, we looked at consumer response to Keurig's "You Deserve Great Coffee Without the Grind" ad, which was released alongside their new brand platform of the same name ...
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Temporary Test Blog Advertising
10 tips for creating your best holiday ad
December 10, 2025
The run up to the holidays, spanning October to December, is one of the most profitable periods for brands and retailers. Amid all the festive cheer of the holidays, advertisers know this is such a ...
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Temporary Test Blog Advertising
Super Bowl ad KPIs every marketer should track
December 8, 2025
How do brands determine whether or not a $7 million 30-second advertisement delivers a return? People watch the Super Bowl almost as much for the ads as for the game, and with such a high entry point ...
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Temporary Test Blog Advertising
What to look for in an ad testing platform
December 5, 2025
It's no surprise that advertising teams are under more and more pressure each year. Creative must travel across more channels, meet higher performance expectations, deliver measurable business ...
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Temporary Test Blog Advertising
AdMiration feature: Dunkin’s “The Little Holiday Munchkin”
December 4, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s “The Little Holiday Munchkin” ad, released just ahead of the holidays as part of their 2025 holiday campaign. Read on to ...
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Temporary Test Blog Advertising
What really drives ROI for Super Bowl ads? The not-so-secrets of Super Bowl profitability
December 3, 2025
A Super Bowl ad is the most expensive ad placement a brand can buy. One 30-second game day commercial costs around $7-$8 million per slot. But what a Super Bowl commercial demands in up-front costs, ...
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Temporary Test Blog Advertising
AdMiration’s top Christmas ads of 2025
November 27, 2025
For this week’s AdMiration feature, we looked at consumer response to ads from brands that are well known for their Christmas ads in the UK as well as the most buzzworthy US ads from retailers and ...
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